Today, one of the fastest growing and least tapped data sources are the millions of digital conversations happening between customers and brands. Through AI data analysis, brands can gain critical insights into customer behaviour. In 2020, 75 percent of consumers tried a new shopping behaviour and intend to continue that behaviour in the longer term, whether that’s a new shopping method, onmichannel fulfilment options like click-and-collect, or even a complete brand switch. Unlike the previous steady increase of online sales with certain demographics, namely millennials and Gen Z, the pandemic accelerated this trend to all age and income groups. The COVID-19 pandemic has acted like jet fuel on the transformation of online shopping and services, accelerating the shift to e-commerce by five years : ecommerce accounted for 16.1% of total retail sales in Q2, up from 11.8% in the first quarter of 2020. For CX strategists, sales and customer service professionals and even product creators, the most effective way to understand consumers and meet their needs is to take a deep dive into a goldmine of customer data. Insights-oriented AI data analysis stands out as a digital solution that has the potential to paint a vivid picture of a company’s customers, along with what they think about a brand, its products, its services and its image in their eyes. Businesses need to adopt digital solutions to keep customers satisfied and continue growing their businesses.”
With the unprecedented rise of online shopping during the Covid-19 pandemic, the related increase in this natural conversational data is every brands’ dream.Īs business-to-customer interaction gets increasingly conversational, the value of customer engagement through conversation will only go up, predicts Subrah Iyar, CEO and cofounder of Moxtra and former CEO, chairman and cofounder of WebEx in a recent Forbes article on 2021 CX trends : “Regardless of a shift back towards pre-pandemic life, the convenience and flexibility of a digital customer experience is here to stay. This means you will not have trouble using it with apps such as PayPal, Hubspot, Salesforce, JIRA, and Dropbox among many others.Every conversation that a customer has with a company, from casual in-store queries to online chats, is packed with information about what that customer wants, how they think, how they feel about the brand, and more-all in their own unfiltered words. Moxtra can be integrated with many external services. You can instantly share these clips with team members and actions can be made. This hands-free operation makes editing and commenting easier.
#Play moxtra recording full#
You will have the full history of conversations, tasks, contents and even annotations for future reference.Īnother cool thing about Moxtra is that you can record video screen clippings using your voice. Also, files relevant to projects and teams will be organized into a binder. All conversation boxes will be updated for all team members. Conversations in Moxtra are synchronized. Also, you can add voice and graphic annotations to files which can make comments and notes easily understandable. You can even share videos, photos, and other files through the interface. You can choose to have voice chats or text chats. There are rich features offered for collaboration.
This basically cuts down the time teams usually spend by switching apps and devices. It acts as a hub where information is stored, can be shared, and can be organized into projects. It can perform operations that you would normally do with a desktop or laptop but only through your mobile devices which makes it easier for you and your team especially when you are on the go. Moxtra is a mobile collaboration application that is so intuitive and powerful. The main benefits of Moxtra are its rich collaboration features, ease of use, and great integrations.
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